A campaign of 4 ads, 15sec each, encouraging the public to recycle their containers.
Sarcan is an inclusive employer and the aim of the campaign was to showcase real workers from around the province, transported into a video-game environment to emphasize the fun aspects of helping the environment and getting paid for it!
This meant creating tons of fun pixel art and characters which would be brought to life in a quick and snappy way.
I wanted to use as many different genres of games as I could; see if you can spot the adventure game, beat-em-up, RPG, and puzzle game. The nostalgia was strong with this project!